Shout out bizarre and unworkable ideas to see what they spark off. No idea is too ridiculous. State out any outlandish ideas. Exaggerate ideas to the extreme.
SUSPEND
JUDGMENT
Don’t shoot down someone else’s idea.
The evaluation of ideas takes up valuable brain power which should be devoted to the creation if ideas. Therefore do not judge the ideas until after the brainstorming process. Note down all ideas.
GO FOR
QUANTITY
Aim for as many ideas as possible.
If the number of ideas at the end of the session is very large, there is a greater chance of finding a really good idea. Keep each idea short, do not describe it in detail - just capture its essence.
BUILD
ON IDEAS
Build and expand on the ideas of others.
Try and add extra thoughts to each idea. Use other people’s ideas as inspiration for your own. Creative people are also good listeners. Combine several of the suggested ideas to explore new possibilities.
BE
VISUAL
Sketch your ideas.
Nothing gets an idea across faster than drawing it. It doesn’t matter how terrible of a sketcher you are! It’s all about the idea behind your sketch.
